Dove has launched its first prestige skincare collection, Dove DermaSeries.

The collection includes gentle fast-absorbing cleansers and creams, as well as a daily two-step regimen, developed with dermatologists for extremely dry skin.

The formulation’s include Dove’s patent-pending technology, PPAR Activation Complex, which includes 12-Hydroxystearic Acid (12-HSA), a fatty acid that works twice as well as stearic acid, glycerin (a potent humectant) and natural emulsifiers to activate PPARs, proteins found in the skin.

PPARs and 12-HSA work within the deepest surface layers to help in the formation of better quality skin cells, creating a better quality hydration barrier. Thanks to the PPAR Activation Complex, the DermaSeries creams moisturize better than leading prescription creams.

Steve Miles, Global SVP at Unilever, commented:

“We are proud of the technology and innovation behind Dove DermaSeries. We believe the range offers genuinely superior skin benefits through products that both look and feel beautiful.”

And, the packaging? The tall tubes and bottles, as well as the jar in the collection, look elegant in white accented with silver.

Dove DermaSeries will be sold at select retail partners nationwide beginning May 2014.

Here’s a larger photo.